Class Post 3

            This week was eventful to say the least. We really turned our focus to selling the calendars this and tried to break even by the end of the week. To make the money that we invested back, we needed to sell 36 calendars. As of this point, we have sold 33. Even though we didn’t make it to our goal, we still had a very productive week selling calendars and hope that our success continues in the last two days of school before winter break.

            Our path to selling a third of our calendars in a week wasn’t necessarily smooth but we did get the word out about our calendars. At the beginning of the week our goal was to create “buzz” about our calendars. We brainstormed for most of Monday until a bold idea for advertising came to us. We used pictures of an attractive man and women on two individual posters to advertise our calendars. Some members of the faculty thought that our posters were inappropriate and objectifying women. This was not our intention with the posters and we did apologize but they did create the buzz we were looking for. The calendars were being talked about and many more were bought after our poor advertising decision.

            For the storefront project we finished up our blue prints and learned in detail about the permit process. The storefront project has taken a back seat to the calendars for us because the calendars time on the market will expire with a new year. When we return from break, our focus will shift more to the storefront project. Overall it was a productive week and we hope to continue with our success into the break.