Book 2 Post 2

In my next reading of A Whole New Mind written by Daniel Pink, Pink continues to discuss how society’s changes affect the way we use our brains. Pink continued on his idea from the last reading that humans obsession with abundance causes a change in thinking. In this age of abundance, appealing only to rational, logical and functional needs is very inefficient.  People these days require all of their goods to not only work effectively but also be appealing to the eye.

Pink seems to make point all basically stating that left-directed thinkers are no longer key components to society. Not only are people not interested in things that focus on left-directed thinkers, but also technology seems to be replacing all of the old left-directed thinking jobs. Many of these jobs included using logic, sequence and analysis partnered with some sort of manual work, but now the computers can come up with a solution and fix the problem in less than half the time it was taking humans.  

Although Pink focused on abundance, a big part of this reading was discussing the breakdown of human history. Pink broke the last 150 years into three 50-year chunks: the industrial age, the informational age and the conceptual age. The part that I took away from this is Pink’s analysis of the conceptual age, or the last 50 years. He discussed how the main characters are the creator and the empathizer, whose distinctive ability is the mastery of right-directed thinking. Society is moving more and more towards being a right-directing thinking world and Pink is making points to prove it.