Book 2 Post 3

            In my third reading of A Whole New Mind by Daniel Pink, Pink transitioned from giving background on his ideas to really diving into them and showing what it takes to keep up in the right-directed thinking world. This also made the book more exciting because he is starting to get into his own analysis.

            The first thing that Pink brought up in this section was the six senses that are essential to succeed in this new era of thinking. Design, story, symphony, empathy, play and meaning are needed in an idea or product for it to find success in today’s world. An item not only needs to function, but also be visually appealing. Data isn’t enough anymore. You need to be able to tell the story of your product, put the pieces together to see the big picture, have empathy to understand your customer, and in the end have meaning and happiness in what you are doing. When I first read through the six senses, I was skeptical because these are not the six attributes that came to my head when thinking about trying to be successful in the business world. However, as Pink developed his analysis further, I could see why he put each of these six senses on that list. These six are really the hook moment in a deal that can make or break you. If you are missing just a single piece, it can cause a large downfall.

            I am excited to see what the rest of the book is like, as Pink will be breaking down each of the six senses into it’s own chapter. Hopefully, he will help the reader understand the points he is making about each sense and connect them back to the business world.